All businesses that accept in-person payments must be able to take cards embedded with chips, or risk being responsible for card fraud losses. Chip cards are more secure than magnetic stripe cards, which data thieves can easily skim for cardholder information.
Additionally, the policies of some payment networks, including MasterCard®, American Express® and Discover®, will cause you to bear losses for lost/stolen and non-received card fraud when a Chip-and PIN card is presented, and your POS device does not support PIN.
During the year, banks and card associations have been sending your customers new chip cards, and they will want to use them to take advantage of the security that chip cards offer. While the Oct. 1st deadline has passed, it makes good business sense to invest in an EMV-enabled terminal that accepts chip cards if you haven’t already done so.
So whether you need to process a chip or magnetic stripe card, or take contactless payments such as Apple Pay®, these terminals are great way to help you securely accept payments.
The Oct.1 EMV liability shift has passed.
What does this mean? Your business could be at risk.
So be chip card ready! We created this website so you can see how easy it is to accept chip cards on your machine. Watch our helpful EMV Equipment videos to see how easy it is to conduct all of these transaction types on an EMV-enabled terminal. Have more questions? Visit our FAQ page to learn more about EMV and how it affects your business. Our Resources page information to get help you get started.